what do you expect

Setting Clear Expectations is Vital for a Strong Leadership Culture

August 26, 20252 min read

“Simple organizational structure and clear accountability 

are necessary conditions for the exercise of effective leadership.” 

John Adair

Because of the church’s desperation for leaders, nomination committees and church leaders often set the bar low to entice people to serve. Churches even ask people to serve on committees that no longer function, but still have to get a “yes” from a certain number of people to fill out the required judicatory paperwork. (Note: It is better not to have optional standing committees than to ask people to commit to non-functioning ones.) If not enough people are passionate about serving, it’s not the right time to offer that particular ministry.  

The nominations committee is responsible for setting up expectations for potential leaders before offering a nomination. It is way more effective to set high expectations than low expectations just to get someone to say yes. When low expectations are set, that’s exactly the level of commitment and service one can expect to receive. People want to serve in places where they can make a difference, have impact, and feel their time is worth the investment.  Ensure a leadership covenant, job description, and leadership expectations (i.e., meeting times, prep work, retreats, training) are in place. As the nominations committee, share this information and expectations with potential leaders before they say yes.

Leadership development includes these four steps: Identify, recruit, equip, and deploy leaders for ministry. Too often the leadership equipping process is begging for a yes and then deploying. Be sure people are matched well with their passions, spiritual gifts, and commitment for the position to serve. Train people before deploying them for ministry so they are confident in the how, why, and intended outcomes of the ministry.

Potential leaders must be supplied with their job descriptions and expectations for any leadership or ministry position for which they are being considered. Setting low (or no) expectations is contradictory to building high-capacity leaders who are engaged, committed, and passionate about the leadership role and its potential for impact.

When practiced in a healthy manner, accountability is actually a positive and collaborative leadership tool to empower and equip people. Accountable leadership provides authority and responsibility while holding the person accountable for their work and outcomes. Accountability helps break through barriers, moves projects forward, builds the confidence in team members, and provides direction and clarity.

S - Set Expectations

I - Invite Commitment

M - Measure Progress

P - Provide Feedback

L - Link to Consequences

E - Evaluate Effectiveness

If your church is interested in learning more about setting expectations and accountable leadership, check out these resources:  on-demand accountability webinar and the accountability demo video.


Kay’s purpose is to Equip and Empower Leaders of Faith Communities How to Engage in More Effective Ministry.
Kay Kotan is the founder of You Unlimited (coaching, consulting and training company) and The Greatest Expedition – a collaboration of more than twenty thought leaders providing resources and insights for a congregational journey to develop new MAPS (ministry action plans) to reach new people in your community.  Kay also launched Multipliers’ Movement – a gathering of kingdom multipliers for sharing, equipping, and encouraging.
She is a CoachU and Advanced CoachU Graduate, an accredited coach (PCC: Professional Certified Coach) with the ICF, International Coaching Federation, a Certified Path 1 Coach, a TQ (Transitional Intelligence) Certified Coach, and once served on the faculty at Coaching4Clergy.  As a passionate lay person, she has a banking background and has been a business owner for more than 25 years.  Kotan has served as a church developer for conferences and worked with churches, pastors, conferences, and judicatory leaders across the country for more than a decade.  She is most proud to be the wife of Bob for over 30 years and the mother of their adult son, Cameron.
Kay is the author of multiple books, workbooks, and resources including Gear Up:  Nine Essential Processes for the Optimized Church, Cry From the Pew, Full Schedules, Barren Souls, Being the Church in the Post Pandemic World, and Journey Preparation: Surveying Your Church’s Landscape,  as well as the co-author of the books titled:  IMPACT!:  Reclaiming the Call of Lay Ministry, Small Church Check-Up, Insights on Productivity, Renovate or Die – Ten Ways to Focus Your Church on Mission, Ministry 3.0 and Get Their Name , Ten Prescriptions for a Healthy Church, Necessary Nine – Nine Things Effective Pastors Do Differently, Launching Leaders:  Taking Leadership Development to New Heights, Strategy Matters:  Your Roadmap to Planning a Strategic Ministry Planning Retreat, Voices of Christmas: A Daily Devotional for Advent and Expanding the Expedition Reach Through Marketplace Multipliers. Mission Possible for the Small Church. Inside Out: Everting Ministry Models for the Postmodern Church, and more. Kotan and her co-author Bradford published their third version of the best-seller, Mission Possible:  Simple Structure for Missional Effectiveness.  

Mrs. Kotan spends her time investing in pastors, laity leaders, congregations, and judicatory leaders through equipping, coaching, and creating resources to help them discover and live into their fullest missional potential of effectiveness and fruitfulness to reach people for Jesus Christ.  Through her enthusiasm, truth-telling, and passion, she challenges those who encounter her in both their thinking and their doing.

Kay Kotan

Kay’s purpose is to Equip and Empower Leaders of Faith Communities How to Engage in More Effective Ministry. Kay Kotan is the founder of You Unlimited (coaching, consulting and training company) and The Greatest Expedition – a collaboration of more than twenty thought leaders providing resources and insights for a congregational journey to develop new MAPS (ministry action plans) to reach new people in your community.  Kay also launched Multipliers’ Movement – a gathering of kingdom multipliers for sharing, equipping, and encouraging. She is a CoachU and Advanced CoachU Graduate, an accredited coach (PCC: Professional Certified Coach) with the ICF, International Coaching Federation, a Certified Path 1 Coach, a TQ (Transitional Intelligence) Certified Coach, and once served on the faculty at Coaching4Clergy. As a passionate lay person, she has a banking background and has been a business owner for more than 25 years. Kotan has served as a church developer for conferences and worked with churches, pastors, conferences, and judicatory leaders across the country for more than a decade. She is most proud to be the wife of Bob for over 30 years and the mother of their adult son, Cameron. Kay is the author of multiple books, workbooks, and resources including Gear Up: Nine Essential Processes for the Optimized Church, Cry From the Pew, Full Schedules, Barren Souls, Being the Church in the Post Pandemic World, and Journey Preparation: Surveying Your Church’s Landscape, as well as the co-author of the books titled: IMPACT!: Reclaiming the Call of Lay Ministry, Small Church Check-Up, Insights on Productivity, Renovate or Die – Ten Ways to Focus Your Church on Mission, Ministry 3.0 and Get Their Name , Ten Prescriptions for a Healthy Church, Necessary Nine – Nine Things Effective Pastors Do Differently, Launching Leaders: Taking Leadership Development to New Heights, Strategy Matters: Your Roadmap to Planning a Strategic Ministry Planning Retreat, Voices of Christmas: A Daily Devotional for Advent and Expanding the Expedition Reach Through Marketplace Multipliers. Mission Possible for the Small Church. Inside Out: Everting Ministry Models for the Postmodern Church, and more. Kotan and her co-author Bradford published their third version of the best-seller, Mission Possible: Simple Structure for Missional Effectiveness. Mrs. Kotan spends her time investing in pastors, laity leaders, congregations, and judicatory leaders through equipping, coaching, and creating resources to help them discover and live into their fullest missional potential of effectiveness and fruitfulness to reach people for Jesus Christ. Through her enthusiasm, truth-telling, and passion, she challenges those who encounter her in both their thinking and their doing.

Back to Blog