strategic ministries

Simplify Ministries for Greater Impact: Being Strategic Isn’t Difficult!

August 28, 20233 min read

Too often churches are working too hard.  Yes, you read that right.  Many churches are working too hard without gaining a significant impact in return.  In other words, we are using way too many assets (i.e., time, energy, hours, capacity, dollars, facility usage) without furthering the mission of making disciple-making disciples. Instead, we are frustrating and burning out people.  The church is spinning its wheels. The world (let alone our communities) is not being transformed.  

Let’s stop the madness!  Let’s work smarter rather than harder.  Perhaps what we’ve done in the past is no longer working.  Let’s try something new.  Let’s evaluate our effectiveness.  Let’s narrow our focus and do fewer ministries well. Let’s concentrate on ministries where a church can have missional impact in their context.  Let’s be willing to experiment, evaluate, and pivot as needed. It doesn’t have to be complicated.  It just needs to be focused, intentional, and strategic.  It’s quite simple. Let’s take the small church as an example. In Mission Possible for the Small Church: Simplifying Leadership, Structure, and Ministries in Small Churches, we identify eight different principles for simplifying ministries for greater impact.  One of those principles is to team up with community organizations who already have infrastructures in place. Lean on their expertise. Don’t reinvent the wheel.  Come alongside them, build relationships, and increase the impact.  Just make sure your organizations’ visions align.

Give yourself permission to stop ineffective ministries.  If a ministry, event, or program is no longer serving the original purpose, is no longer effective, or no longer has the support it needs, give it a celebration of life and a funeral!  Quit placing valuable resources into a dying, ineffective ministry.  Reallocate those resources into a ministry with some energy and some potential impact.

Give yourself permission to say no or not in this season.  No church has endless resources. No church has the capacity to do all they want to do. Not every ministry idea lines up with the vision of a particular church.  Someone may have a great ministry idea, but it doesn’t align with the church’s vision. Or there may not be enough capacity or resources to carry the load of that ministry.  Or perhaps it is an individual’s ministry and not the church’s ministry. Release them to do their own personal ministry on their own time and their own dime. It is okay to say no or not now.  In fact, it may be the most faithful answer. 

Being strategic doesn’t have to be complex.  Being strategic doesn’t have to be complicated. Being strategic doesn’t have to be difficult or hard.  In fact, being strategic and intentional makes ministry easier.  Being strategic provides clarity and focus for leadership, budgeting, asset allocation, time allocation, and decision-making.

If you are a small church who has maybe resisted the idea of becoming a strategic church because you thought it was difficult, consider gathering your leaders and studying Mission Possible for the Small Church: Simplifying Leadership, Structure, and Ministries in Small Churches together.  You might be surprised by how simple yet impactful becoming a strategic church can be!

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Kay Kotan

Kay’s purpose is to Equip and Empower Leaders of Faith Communities How to Engage in More Effective Ministry. Kay Kotan is the founder of You Unlimited (coaching, consulting and training company) and The Greatest Expedition – a collaboration of more than twenty thought leaders providing resources and insights for a congregational journey to develop new MAPS (ministry action plans) to reach new people in your community.  Kay also launched Multipliers’ Movement – a gathering of kingdom multipliers for sharing, equipping, and encouraging. She is a CoachU and Advanced CoachU Graduate, an accredited coach (PCC: Professional Certified Coach) with the ICF, International Coaching Federation, a Certified Path 1 Coach, and once served on the faculty at Coaching4Clergy. As a passionate lay person, she has a banking background and has been a business owner for more than 25 years. Kotan has served as a church developer for conferences and worked with churches, pastors, conferences, and judicatory leaders across the country for more than a decade. She is most proud to be the wife of Bob for over 30 years and the mother of their adult son, Cameron. Kay is the author of multiple books, workbooks, and resources including Gear Up: Nine Essential Processes for the Optimized Church, Cry From the Pew, Full Schedules, Barren Souls, Being the Church in the Post Pandemic World, and Journey Preparation: Surveying Your Church’s Landscape, as well as the co-author of the books titled: IMPACT!: Reclaiming the Call of Lay Ministry, Small Church Check-Up, Insights on Productivity, Renovate or Die – Ten Ways to Focus Your Church on Mission, Ministry 3.0 and Get Their Name , Ten Prescriptions for a Healthy Church, Necessary Nine – Nine Things Effective Pastors Do Differently, Launching Leaders: Taking Leadership Development to New Heights, Strategy Matters: Your Roadmap to Planning a Strategic Ministry Planning Retreat, Voices of Christmas: A Daily Devotional for Advent and Expanding the Expedition Reach Through Marketplace Multipliers. Mission Possible for the Small Church. Inside Out: Everting Ministry Models for the Postmodern Church, and more. Kotan and her co-author Bradford published their third version of the best-seller, Mission Possible: Simple Structure for Missional Effectiveness. Mrs. Kotan spends her time investing in pastors, laity leaders, congregations, and judicatory leaders through equipping, coaching, and creating resources to help them discover and live into their fullest missional potential of effectiveness and fruitfulness to reach people for Jesus Christ. Through her enthusiasm, truth-telling, and passion, she challenges those who encounter her in both their thinking and their doing.

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